E-Business Resit Coursework Essay Example | Topics and Well Written Essays - 1500 words

E-Business Resit Coursework - Essay ExampleThe adoption of ebusiness is not restricted to any particular industry or particular company. From high tech aerospace industry to the farming industry, several companies of various sizes atomic number 18 conducting ebusiness activities at present. The paper will analyze the tinge of net income and other digital technology in the supply chain process of retail industry (Jorge, 2008). The company chosen for retail industry is Topshop, a retail apparel company of the UK. It is a brand of Arcadia Group, a retailing giant of the UK. Topshop had earned its uniqueness through its own marketing strategies, retailing methods and online businesses (Topshop, n.d.). pertain of Internet on Supply Chain Process The impact of internet and digital technology in the market and within the general business performances are significant. In retail industry of the UK, the direct business system through internet had been applied by many companies. With regard to Topshop, it allows customers to choose any intersection point through website and sell products without heavily depending on thirdparty distributors. The e business of Topshop also assures convenience and cost cutback (Levi & Et. Al., 2004). A retail company much(prenominal) a Topshop is very successful in developing internet business model that let it to increase revenue radically and capture the market. According to Topshop, it sell almost 30 brace of knickers per minute, 500 brace of legging per hour and 6000 brace of jeans per day in the year 2006. The internet acts as a driver for business alteration (Rushton, 2007). The supply chain process is often viewed as a tactical asset as it has the strength to make a difference and develop sustainable advantage in the competitive economy. Presently, several new business enterprises had appeared to have complete advantage of the ebusiness e.g. slough shipping which had rapidly gained reputation among retailers. In this system, an etailor takes order for product and provides the producer or distributor opportunity to send the product to the purchaser. In this system, the etailor does not possess any stock. Through the alteration of conventional supply chain process, the drop shipping system helps to transfer the parentage management related difficulties to the producers (Feng, 2008). Impact of Internet on Retail Sector The retail industry had reacted lately to the competition from ebusiness environment and to discern the prospects offered by the internet. In recent times, the scene has changed, as many retail companies such as Topshop had introduced internet shopping to their offerings. Topshop knows the benefit they can have by entering into e-business. TopShop has its own virtual trade store and it services the products by its existing storehouse and supply chain network. High quantity products, whose demand is equilibrize with the supply on the basis of long-term estimation, are stocked in stores. In c ase of low quantity products, the storing is done centrally for the purpose of internet marketing. The products which are purchased online have high volatility of demand, thus the centralised stocking helps to