Brandwashed, Martin Lindstrom (Zoom in- Zoom out)

By fusion us against a common enemy, fear also brings humans together. It has a preserve yet delicious binding quality. Its for this reason that we love to scatter fearful rumors, sometimes blowing them unwrap of all proportion just to deepen the intelligence of danger. (33. Brandwashed)Zoom InIn this passage, Martin Lindstrom denotes a method used by big corporations and advertising companies that literally scares slew into obtaining things. Lindstrom explains that uniting us against a common enemy, fear also brings humans together, which is a stark avouchment, but definitely not an inc iodine timeivable one. This is such enkindle prose, because when we humans feel afraid, the last thing we are thinking more or less is how united we are. We are thinking about what we locoweed do to extinguish the danger, and how we can feel safe. In 2009, sales of the well known cash in ones chips sanitizer Purell rose by 50%, which also happens to be the year that the H191 epidemic ( better known as swine flu) erupted.This statistic is fascinating because we can see how us humans were scared of something, in this case, getting the swine flu, but we managed to unite and buy 50% more overtake sanitizer. This was our way of eradicating the danger, and feeling safe. The most transport part of this is that hand sanitizer does nothing to prevent the H1N1 virus, because it is spread through the give vent in the form of a cough or sneeze from a infected individual You may be a splutterg yourself How and why did peck choose to buy Purell to feel protected from H191?. Well, Purell posted a statement on their website saying that According to the Centers for Disease Control, one of the ways you can help protect yourself from Swine Flu is by practicing technical hand hygiene. specifically victimization an alcohol-based sanitizer.What they are assay to insinuate is that their product is the key to good hygiene and that without it you will not be as healthy, and will be at risk of getting the Swine Flu. The CDC did say that hand sanitizer is good for hand hygiene, but the CDC never said that hand hygiene protects against Swine flu, because that would be a scientifically proven lie. Simply put by Lindstrom, the company in all blew the CDCs statement out of all proportion just to heighten the sense of danger. This example is actually captivating, because it sheds light on a piazza that most people wouldnever question. It really shows how big corporations are using fear to provoke emotions, which lead us to buying thing in order to once again feel safe.Zoom OutDoes fear really sell? Everyone is afraid of something but regardless of what that is, there is no incertitude that fear sells. Since few products actually solve a persons fears but rather placate fear temporarily, labels that effectively evoke feelings cogitate to fear can establish long-term relationships with consumers who think they wont be safe unless they keep buying the brand. Anyo ne who pays for any kind of redress is proof that fear sells for a long, long time. You choose to buy aliveness insurance because you are afraid of your familys well being once you are gone.There are so many ways to portray messages of fear, and thats why its used in so many assorted industries to sell both products and services. For example, the sunscreen industry shifted its messaging from helping people get the darkest possible tans, to helping people avoid getting climb cancer. By using a message that elicits feelings of fear in consumers minds, sunscreen brands turned what could lead been a brand disaster into a brand opportunity. Cutting your sun exposure is easier than cutting out a skin cancer. This message persuades us to buy more sunscreen, by making us fear the consequences of skin cancer.PersonalAlmost every person that I know has been persuaded to buy something by fear, or has at least seen a form of advertisement in which fear is used as a medium. I can recall an anti-smoking ad that I once sawing machine on the morning news. It depicted footage of a real life open-heart surgery, control board and all, because the victim had smoked cigarettes his entire life. The commercial was so vivid, so vial, so real that I felt the need to reach for the remote, and change the channel.I have seen many commercials like that one since, all getting up goal and personal with lifelong smokers who have debilitating deformities, all reaching out to try to get people to quit. These commercials have persuaded viewers to never go near a cigarette, and have definitely taught me that the consequences of smoking certainly outgo the pleasure of popping open a pack and lighting one up. These commercials usefear as a medium, but arent trying to sell anything, besides the truth.