Social Media in Brand Management and Brand Research Paper

Social Media in Brand Management and Brand - interrogation Paper ExampleHowever, the disposal has commonly embraced the use of, facebook, Google and mobile applications as its major marketing bring (Evans, & McKee, 2010).Weinberg (2009) argues that H & M netted a huge number of followers on face-book through its publication, which states that nodes put forward easily get a quick response on their inquiries posted on the cull out page. Moreover, the giving medication has gone a notch higher by integrating their face-book onto other international languages. For instance, the H & M organizations face-book is intercepted by the local Chinese social platforms Youku and Sina-Weibo hence making it easier to market the organizational products through varied languages internationally. Besides, H & M has drawn a pool of over ten million fans on its face-book fan page though promotional post by encouraging customers to earn more rewards from the purchases. The above tactic enables H & M to improve on its sales volume that later translates to higher organizational turnouts. Besides, the organization runs a promotion that requests customers to post images on H & Ms fan page to succeed a variety of festive prices. The above consideration is a great deal that aims at displace more attention of customers towards the organizational products. A good example is the hashtag HMBikeStyle. Looking at the social lieu of popularizing H &M through facebook, the organization has made much fairness by allowing people across different classes, age and cultural backgrounds within the society to have equal position towards the realization of the organizational brands.Despite the fact that facebook plays recommendable role in H & Ms marketing, its service provision is never maintained all the time thus making it difficult to give instant answers to the customers. Besides, the sales person is not in a position to meet customers directly thus making it harder to determine custome rs