Geography Fieldwork. To Delimit the Central Business District of Newcastle upon Tyne Essay Example

Geography Fieldwork. To Delimit the Central Business District of Newcastle upon Tyne Essay Example Geography Fieldwork. To Delimit the Central Business District of Newcastle upon Tyne Essay Geography Fieldwork. To Delimit the Central Business District of Newcastle upon Tyne Essay Newcastle is located in the north East of England (as shown in map 1). Newcastle upon Tyne is located in between Sunderland and Northumberland and is situated along the River Tyne. Newcastle is a major commercial and retail city but it has not always been. In the medieval period and late 18th century Newcastle had a totally different function as a city. Today where the current Quayside stands used for Leisure and Entertainment purposes was previously used as a port for Import, Export and Travel purposes.From on the banks beside the Quayside, mainly St Nicholas Street and Dean Street was previously used fore Defense as Gallagate city walls and the Castle or situated at the top of these. Now this area is also used for Leisure and Entertainment. Markets were also used such as the Groat, Bigg, Cloth, Green and Grainger markets and today these are still used as Retail (Markets) ands also Entertainment (such as the pubs and nightclubs situated along the Bigg Market).For use to be able to d elimit the CBD we must first be able to see some characteristics of a Central Business District or CBDs. In a CBD we would expect to find taller buildings than in a residential or industrial area. This is Due to the fact that land values in the CBD would be high due to competition for space. Also we would expect to see traffic restrictions such as One-Way streets, No parking, No entry and Bus lanes only. Also there would be some pediestrianised areas and Specialist and Department stores in the CBD. You would also find few or no residential areas in the CBD.Aim.My Aim is to Delimit the Central Business District of Newcastle Upon Tyne by using four methods of data collection; land use ratio, building height, traffic restrictions and pedestrian counts.Method.Because we had such a short time to collect our results in we were split into groups and designated different streets to collect data on. For our methods of data collection we used land use ratio, building height, traffic restricti ons and pedestrian counts on main streets in Newcastle upon Tyne.For our land use ratio method of collection we firstly had to work out land uses of the individual buildings in Newcastle. We did this by using goad maps of Newcastle and we used a key of S for shops and O for offices. We had to decide what exactly was a shop or an office. We only used the ground floor land use and we came to a decision that if something that want obviously a shop such as a coffee shop then if it sold something it was a shop e.g.; a travel agents. We decided that pubs and derelict buildings would be under that category of other and anything else e.g.; bank would be classed as a office. We then took this key and walked around Newcastle plotting our results on a goad map.For our building height method of collection we simply took a goad map and at each building on the street in Newcastle we counted the number of floors from the outside of the building and wrote them down on the map. For our traffic restr ictions we also used a goad map and we simply walked down each street in Newcastle and looked about for any traffic restrictions including double and single yellow lines, pedestrianised areas, one way streets, bus only lanes, no entry and no parking signs.For our pedestrian counts we simply took a point on every street and for 5 minutes counted the number of people walking past us. We only did this for the people closest to us as anything else would lead to confusion. We then wrote the number down on the map.We used this methods of data collection because these were the most accurate, the fastest and the easiest methods to use. As we only had roughly three hours to complete the method of collection in we needed the quickest way to do this. We also had to take into account some of the physical boundaries of Newcastle to decide on where to collect out data. We could not make our data collection any further North than the Town moor as this is a section of greenbelt land stops us collec tion any data from here. We could only go as far East as the A167M Central Motorway as this prevents us from taking any collections from there. We could not go any further South because of the River Tyne, which prevents us getting any data further. We could not go any further West than St James Boulevard, which prevents us getting any data further.Results.As we were in groups we only had a map of the streets our group was doing. When we got back to class we had to put all our results together on one single map. We did this still using Goad maps.For our land values map we colored in the individual building using a color key as follows. Green was representing a other category building e.g.; derelict land, Red representing a shop e.g.; a coffee shop and blue representing a office e.g.; lawyers. We then looked at the map and from where the colors were situated we were able to work out a CBD. Where the ratio of shops to offices where 3:1 we took that as the CBD. We were able to draw our first CBD outline from this map. We excluded areas such as from out CBD because there were more offices than shops here.For our building height weFor our traffic restriction map we simply drew on any traffic restriction we had recorded such as double yellow lines we marked on the street two yellow lines running the same length as they did. We marked on all traffic restrictions with their correct sign on a goad map. We were then able to work out a CBD from this by the key and seeing where the traffic restrictions became less frequent. Where there were a high number of traffic restrictions we classed this as the CBD.For our pedestrian count we simply wrote the number of people on a goad map where we stopped to do our pedestrian count. We could then see where the numbers of people decreased this is where we drew our CBD boundary.Analysis.For us to have one final CBD boundary we first needed to make a CBD outline from our data collection seperatly. We did this an the CBD outlines were n ot the same for each. This is because different things were affectng this as they were seperate methods of collection. We first did our CBDs seperatly. This excluded nearly all the same streets such as Strawberry Place, Forth Street, Durant Road and Sandyford Road. This was because from this point on many of the factors were decreasing such as building height and the number of pedestrians in the area.Conclusion.We have been able to delimit the CBD sucsessfully. Because we worked as a group and as seperate groups we had to come to decisions about certian factors and i think that out ideas were not all the same. For example when we disscused the isssue of land use in class we desided on that shops would include anything that sold somthing so a travel agents could also come into this catagory because they sold holidays. But when we got back into the classroom someone had said that travel agents was an office so some people may have coloured in the wrong thing. This also happened with p ubs because some people were putting them under the catagory of shop insted of Other. This was only confusion in the land use and no other catagory.Limitations.Some of the problems with the way we collected the data are that we only looked at the land use of the bottom floor while some buildings had a shop or other building on top of it.When we did our land uses we all had different ideas of what was a shop and a office. To improve this we could have wrote it down exactly to aviod confucion. Also when we did our pedestrian counts it was hard to keep an accurate count on a busy street and confusion occured because people were walking past you in different directions. With our building height counts you cannot always tell how many floors the acctuall building had as we were just counting the windows on the building and some floors ay not have had windows where we were counting.The way were presented the data was also a problem. For example on out pedesrian counts it was hard to tell t he nubers on the map because we had wroye them quite small and there was no colour on the map to immidiatly see where the higher or lower numbers were. Other methods we could have used to extend and collect our data could be land values for the CBD but we could not do this as the land values are hard to obtain. We also could have used traffic counts but as we did not have ver much time we exclued this as this would have been time consuming and hard.

Both on the job and beyond the workplace, PSU graduate business alumni

Both on the job and beyond the workplace, PSU graduate business alumni Both on the job and beyond the workplace, PSU graduate business alumni have long contributed to making the world a better place PSU and companies or organizations showing strong commitment Task PSU and companies or organizations showing strong commitment Introduction Alumni from PSU usually contribute to the society in different ways when intending to make the world a better place. As such, behaving in accordance with the norms of the society is one such strategy. In doing so, these graduates generally utilize their skills attained during studies in their respective areas. To strengthen their contribution to the society they normally associate themselves to a given alumni by striving to uphold the principles. Concurrently, companies have been collaborating with these graduates in promoting the society (Shook, 2010). For example, Microsoft Corporation usually incorporates graduates efforts when undertaking different roles in the society. In most cases, they introduce some of the skilled graduates from PSU into the corporate world by recruiting them to their association for the benefit of the society. However, Microsoft is not only striving to make the world, a better place at the workplace, but they are also doing so beyond the workplace (Shook, 2010). Another company that has promoted ethics that makes the world a better place in their operations is Apple Inc. The organization is reputable for uniting alumni from different institutions and then integrating their skills into their operations. Companies committed to making the world a better place Microsoft is a corporation that has shown commitment to making the globe a better place as evident in their handling of business affairs. The company has been recognized globally as an organization with the interest of the society at heart. Microsoft has not only concentrated in profit making, but they have also enhanced the development of societies (Jones, 2007). Their business recognizes ethics and practices that are expected of individuals from all over the globe regardless of their backgrounds. This is evident when Microsoft promotes honesty as one of their core values in business. In my own opinion, honesty is integral for success in any field that an individual or an organization focuses on. Besides, Microsoft embraces diversity by appreciating efforts of persons from dissimilar areas. They have shown commitment to their fair recruitment process of graduates from different institution into their organization. For example, recruiting qualified graduates from institutions such a s PSU provides an opportunity for businesses for tapping into individuals’ creativity. In addition to, improving the society, the company creates awareness amongst individuals in various ways such as educating them on how to use products that will make their lives better (Jones, 2007). Lastly, Microsoft’s innovation has targeted solving different societal problems such as enhancing real time communication. To me, this is the most advanced ethical way that a company can use in conducting business operations when intending to develop the society in which they belong. I believe that promoting corporate social responsibility (CSR) makes an organization succeed. Indeed, Microsoft Corporation has been responsible in doing this for years. As a company striving to lead globally, Microsoft Corporation has come up with strategies that help different members of the society in various ways (Shook, 2010). As such, the company has initiated community projects that promote the development of infrastructure in the places that they operate. In my own opinion, practices that show a concern for the environment and the society always make the world a better place. In advertising for their products, they usually consider the impacts that their products have to their consumers. Apple Inc is also a unique organization that allows for innovation in its operations. The company has collaborated with other institutions in conducting research for devising nouvelle ways of solving societal problems. Apple Inc is also unique by being considerate in offering products that serves their clients in different ways. For example, they consider consumers with challenges such as hearing capability when coming up with products for use by the disabled. Moreover, they sponsor institutions that enlighten the society in various ways that promote unity within the globe. Apple Inc’s mutual relationship with their employees and consumers has contributed to their recognition as a great world brand. The company has collaborated with institutions that promote the communities health wellness. Ethically, Apple Inc has been philanthropic by offering donations to various institutions that care for the society’s welfare, such as organization concerned with sustaining the environment. According to Shook (2010), certain principles makes Apple Inc outstand as an organization; their principles of originality in product development and their respect for diversity has enable the company tap into different potential from the graduate market, who have helped the company come up with different innovations. They come up with different packages for different individuals. Conclusion Organizations such as Microsoft and Apple Inc that embrace ethical practices will continue to lead other businesses globally based on various reasons. Their capability to tap into individuals’ potential when initiating graduates who will help them enhance innovation in their business is one such case. Their values recognize diversity and embraces innovation; thus, contributing to their success. To maintain this success, they have to continue embracing ethical business practices to avoid challenges that might arise in future. References Jones, E. (2007). The better world handbook: Small changes that make a big difference. Canada: New Society. Shook, R. L. (2010). Heart & soul: Five American companies that are making the world a better place. Dallas, TX: BenBella Books.

Televisions Influence On The World †Sociology Essay

Televisions Influence On The World – Sociology Essay Free Online Research Papers Televisions Influence On The World Sociology Essay Television is not a new word in the 21st century, it has became a must-have electronic device for the majority of society. This invention has greatly influenced the world technology and society development. This essay aims to illustrate the technological development of television under different social background, as well as discussing the social and cultural changes that brought about by the incorporation of this particular media form. Firstly, in order to discuss deep into the influences brought by television, the brief history development of Television in both social and technological should be pointed out. The invention of television combined numbers of countries and individuals hard work through the history. According to Martin Clifford’s(1995) study about early television, in 1900 the word â€Å"television† has appeared. German Paul Nipkow developed a rotating-disc technology to transmit pictures over wire in 1884 called the Nipkow disk. This was the very first electromechanical TV scanning system. Nipkows system was abandoned early in the history of TV for the electronic systems developed by later inventors. In 1925 Scottish John Logie Baird has been considered as the father of television for his new invention. (Martin, Clifford 1995, Electronics Now, Vol. 66, Gernsback Publishing Inc.) Then the technology of television continuously developed, and also became widespread in Europe and America. However due to the war history, it was not as successfully developed as in the beginning. Becker argues that pre-World War Two was the wrong time for the television to take off as a domestic technology. He pointed out that: â€Å"Television was promoted as more than just a scientific development. Rather RCA tried very hard to emphasize its positive values. â€Å"(Becker, Ron Hear and See Radio in the World of Tomorrow: RCA and the presentation of television at the Worlds Fair, 1939-1940 in Historical Journal of Film, Radio and Television, Oct 2001, v.2, issue 4, p.361) There were also Surveys taken at the time demonstrate an ambivalence of the audience towards television as well as skepticism by media commentators on its potential. It did not infiltrate successfully into the American home until the 1950s (Kato, Hidetoshi Chapter 13: Japan in Television: An International Histo ry, ed. Anthony Smith with Richard Paterson, Oxford University Press, 1998, pp. 169-181). Currently the main consideration about television technology is digitalized. All the information includes news, entertainment and knowledge can be shared simultaneously world-widely. Until now, there are still revolutions in the television industry. From the brief history above, we could understand that the development of television technology is closely related to the changing society environment. Hence secondary we would discuss the social and cultural changes brought about by the incorporation of this media form. In the last two hundred years, the invention of television has totally changed our day-to-day life. It is a multi-media form that combines visual, acoustical and psychological effects. Therefore television has become the most penetrating and widespread media form in the general media industry, and the influences brought by television are individually and collectively. Television has significant influences on individuals in both advantage and disadvantage ways. For example, it has become our chief means of obtaining information. There are general information such as weather report, stock prices, world news and entertainment information. Because of television, the world has become much smaller and things and people that used to be strangers are now familiar to us. Hence, audiences are thousands of times more informed than our ancestors, individuals are trained and thought in a multilayered way by sharing instant information. The sharing of simultaneous information using television would also have great impact on social behavior. Studies carried by Stanford University pointed out that: â€Å"Television is a medium that we take for granted as part of everyday life. We usually get caught up and involved in the programs we watch and the medium itself merges into the background.†(Stanford University Press, 1994. pp. 107-143) The self-involving effect has made television become a tool to interact and learn from the society, it also become education tool for younger generation. It is argued that there could be inappropriate information received by certain generation such as violence, terror and erotic. These negative influences may alter the social behavior, and cause disadvantages such as increasing teenager crime and school violence. Looking at the influences on individual and society, we could further argue that television has such significant power that it will eventually affect a country’s domestic culture. In an advantage way, the society may develop into a more civilized and harmonic way. However there could be disadvantages. For example, it could not be denied that the over-spreaded America information through television has potentially influenced world cultures. For example, when we are watching popular America soap operas, we are receiving the American culture, thinking and habitudes. Then we may alter our thinking in the American way in our real day-to-day life, and if we look at it in a radical way, collectively the whole society has a potential becoming same as the American society, while losing its own domestic culture. Hence television would influence the individual and society in both good and bad aspects, it depends on how the information is shared and controlled by individual, families and government. In conclusion, television has become part our life. It has gone through many years of development in technology and it is still improving. As one most popular media form, television has influenced individual and society in lifestyle, habitudes and culture. It is critical that we receive the information and manipulate it properly, to use the media form as an advanced tool, and consequently benefit the daily life. Part 02: New Media-Theory and Practice In this section there would be illustrating the understanding of new media concepts based on medium, cultural interfaces and screen. The section would also include how the theory is examined and practiced in the final assignment. Firstly it would be necessary to introduce the background of my main theme in the assignment. It is required that we make a multimedia educational work. Since I am in a foreign country, I would like to create a project that would help the foreign audiences to get some information about my own country and my hometown. This program would provide a glance of how China looks like and what is special about Chinese culture. It would also help the audiences to learn some common conversation in Chinese. Secondary, after decided the theme and purpose of the project, I will have to make a decision about interface. There are two related new media concepts while I studying how to create an interface. Interface is created on screen and it is communicated and interacted on screen too. According to Manovich’s (2001) study, the idea â€Å"Screen† has become an idea of Visual culture framing, it will frame what the audience see as well as separate the audience from the virtual world behind the screen. Although the physical size of a screen is small, it would create enormous contents. The screen is a communication device that delivers enjoyment, happiness, success, sadness, anger and ambitions. It is a boundary set up by individuals to divided apart appropriate or inappropriate behavior. It is an educational tool that teaches the audience all the time without being noticed or nominated. Hence, after reading the new theory about screen in current media industry, I realize how imp ortant the device is and how further it has gone beyond the simple word â€Å"tool†. If the screen is communicating culture information, it becomes the cultured itself to the audiences. It is the technology development that allows us to use the screen in an interactive way, and to further involving us into the virtual reality world behind it. Then the actual interface would concern about the direct interaction between the screen and the audience. Most of information communicated by computer screen is designed as a website style, with many buttons and some text illustration link to the button. However, according to Anne (2002): â€Å" while engineers strive to maintain the illusion of transparency in the design and refinement of media technologies, artists explore the meaning of he interface itself, using various transformations of the medias their palette.† (Cranny-Francis. Anne, 2000, pp23- 27) After reading her statement, I realized that the purely website style interface only aims to includes certain computer technology in it, it has no designed feature for particular audiences group for particular screen functions. Following the concepts and discussions about television that I have done in the pervious part, I realized that such an educational theme project would be best done by using an interface as television . It would draw audiences’ attention. Additionally, the audiences would subconsciously treat the computer screen into television screen, and would then subliminally realize it is an educational program rather than a computer flash game. Finally we have to think about how the actual content would displayed on the screen in this particular interface. There were studies by Bolter (1999) and others pointed out that such content would be defined as â€Å"Hypermedia†. Bolter illustrated that the term Hypermedia could be characterized by its multiplicity and the ability to bring a combination of all media communication mediums, such as images, sound, text, animation and video. (Bolter, Jay and Grusin, Richard. 1999. pp21- 50) The content of the project in the interface would also be a hypermedia. It is designed as a television screen, having three to four channels. These channels are buttons which links to different sub-contents. These include â€Å"discovery China†, which will introduce the natural conditions and social customs of China; â€Å"Music Channel† which will introduce traditional Chinese music culture. There would also be a channel called â€Å"Let’s speak Chinese†, which would include a educational game about listening, writing and speaking simple Chinese. The advantage of using interactive game is it combines uses of visual, acoustic and writing. It would draw audiences’ attention by its interesting interface, and the game would make the audiences experience successes. Here would be pictures and related Chinese pronunciations first, then after a few words there would be random pictures appears for the audiences to choose the right related pronunciations. It is a play-as-you-learn idea. Conclusion After reading the New Media Block course material (weeks 6- 9), I had a deeper and more solid understand of how the new concepts of media terms work in practical projects. Also by combining the concepts and the researching in television, it is clear that such fast developing media form would greatly influence individual as well as the whole society. It is critical to use the theory and the media form as a tool to create better and more advanced media form that would mostly benefit the mankind. References: Bolter, Jay and Grusin, Richard. Immediacy, Hypermediacy and Remediation Remediation: Understanding New Media. Cambridge, Mass: The MIT Press, 1999. pp. 21-50. Kato, Hidetoshi Chapter 13: Japan in Television: An International History, ed. Anthony Smith with Richard Paterson, Oxford University Press, 1998, pp. 169-181. Becker, Ron Hear and See Radio in the World of Tomorrow: RCA and the presentation of television at the Worlds Fair, 1939-1940 in Historical Journal of Film, Radio and Television, Oct 2001, v.2, issue 4, p.361 Hilf, Bill Media Lullabies: The Reinvention of the World Wide Web. In online jopurnal, First Monday. Viewed on 13/09/2005 http://firstmonday.org/issues/issue3_4/hilf/index.html Manovich, Lev. The Screen and the User from Chapter 2: The Language of Cultural Interfaces. In Manovich, Lev. The Language of New Media. Cambridge, Mass.: MIT Press, 2001 pp. 94-115 Cranny-Francis, Anne. The Anatomy of a Website: Exploring Multimedia Literacy. Information Technology, Education and Society. Vol 1, No.1. 2000. pp.23-27. Martin, Clifford, Adventures in cybersound: Early television, 1995, Electronics Now, Vol. 66, Gernsback Publishing Inc. viewed on 14/09/2005. acmi.net.au/AIC/TV_HIST_CLIFFORD.html Research Papers on Televisions Influence On The World - Sociology EssayRelationship between Media Coverage and Social andEffects of Television Violence on ChildrenAnalysis Of A Cosmetics AdvertisementMarketing of Lifeboy Soap A Unilever ProductInfluences of Socio-Economic Status of Married MalesAssess the importance of Nationalism 1815-1850 EuropePETSTEL analysis of IndiaThe Project Managment Office SystemBionic Assembly System: A New Concept of SelfOpen Architechture a white paper

The power of the past, Davinci Essay Example | Topics and Well Written Essays - 500 words

The power of the past, Davinci - Essay Example Culture and religion are integral in shaping the way art is presented and features of the art. For instance, in Italy 1500 to 1600AD, the art presentation focused on religion and the depiction of the nature of human beings. The focus of the Italian art was on Christianity which was undergoing changes due to Protestantism which led to the development of different focus of especially on the beauty of humanity. During the era, Leonardo paintings included the last supper, virgin and child with St Anne including St John the Baptist and the Mona Lisa paintings (Kleiner 545). These paintings were oil based and mostly portrait. The influence of religion on the approach used by the artist of the era in the presentation of their ideas is evident from the type of pictures and paintings produced. Both the sculptures and painting of the era comprised of beautiful figures moving gracefully in multi-figure compositions conveying humanity and the perfection of God. The work of Davinci is not differe nt from other artists because it depicts the idea of the society. Art has an important role in the society because it shapes the ideology and customs of the society. In conclusion, Cone addresses the issue of artistic transition and use of portable materials. The art is important when evaluating the impact of material change in artwork. Therefore, artists in Europe were not influenced by the humanism approach employed in the art from Italy. Northern painters travelled to Rome and are known as Romanists.

Lean Management Essay Example | Topics and Well Written Essays - 2500 words

Lean Management - Essay Example This may further impact on growing economic aspirations of developed and developing countries, which will require fewer resources that create less environmental pollution and greenhouse gases. At the same time, these improvements in production and logistics have given consumers a growing range of higher quality products at lower prices through many different sales channels. Federal Express' originally thought of delivering packages within 24-hours and they did. In 1983, Lens Crafters followed suit by assembling eyeglasses in one hour. Dell computers maintains it market share and profit level even when the competition is very stiff by made-to-order computers in a very short time. What is common in all of these entities The answer is Lean and its application in their respective organization. Add nothing but value (Eliminate Waste). In Lean, it is a primary task to determine what adds value and what activities add value to a product. Then, one will be able to determine the essentials of an activity and reduce or eliminate waste. Unfortunately in any organization, nobody wants to admit that his or her job is sometimes just waste. Breakthroughs are recognized upon recognition of waste. If an activity or cost does not add value, then it should be considered as waste or if an activity; or cost can be forgone with, then it is waste. Taiichi Ohno, the executive of Toyota Production System identified several sources of waste in a manufacturing industry: Overproduction, Inventory, Extra Processing Steps, Motion, Defects, Waiting, and Transportation. Center on the people who add value. Organizations would not admit that their own people are waste at times, unless they are asked which of their employees or system adds value to their output. Unless they can identify areas where people become the value-adding system in the work place, they will not know which is essential and which is waste. The criteria to determine the people who do the work that add value: Resources, Information, Process Design Authority, and Organizational Energy. Usually in a manufacturing entity, the design of tasks is divided to the unskilled worker doing the routine tasks (manual) and the managers doing the production tasks like planning, forecasting and so on. When problems arise, the task of solving lies on the managers and not on the frontline workers who knew what went wrong. This is due to the fact that these workers are not tasked, encouraged and even involved on these matters of production dilemma. They simply asked to keep or maintain the production quota. Womack (1990) stated that a truly lean organization transfers the maximum number of tasks and responsibilities to the workers who add value and place a system for detecting or recognizing defects. In this way, it empowers people to add value to their work. It reorients human resources to become a flow of value and not a functional expert. In the production of Toyota cars, the management figured out how to reduce multiple stamping and create a

Big foot Essay Example | Topics and Well Written Essays - 250 words

Big foot - Essay Example This could seem funny, but to some it is not. Bigfoot has been described as a real cave man. In 2007, Robert Wilson a Vancouver resident stated that he saw a large and hairy man who looked like a cave man. This strengthened the earlier theory that indeed, Bigfoot is a man. Those who dispute the Bigfoot conspiracy justify it by saying that there have never been corpses of bigfeet men found anywhere. But the supporters of this conspiracy use the counter argument that big feet bury their dead, and in fact, they are mentioned in the Bible in the book of Genesis. In 1999, there are those who claim that in the Battle Mountain fires, one Bigfoot was injured and taken away for treatment by government officials. Another theory is that just like there are gay people; it is believed that 10% of bigfeet also known as sasquatches are also gay. This is according to Loren Coleman, a cryptozoologist. But there are also those people who claim that the male sasquatches sodomize male domestic

Supply Chain Case Study Example | Topics and Well Written Essays - 2500 words

Supply Chain - Case Study Example It is the world’s largest apparel retail store having chain stores in many countries. It is famous that the production, operations and then the supply chain activities are so well managed at Zara that it takes just two weeks to manufacture a new product and then launch at a display store. Whereas other competitors working in the Apparel industry take minimum of six months for manufacturing and then launching a new product in the market. This developed structure is really a source of competitive advantage for the Company Zara (Bhagwat 2011). Benetton is another Italian based Clothing Company, working globally regardless of the geographical boundaries. Benetton is famous for its dual supply chain system. The production is usually based on the quantity demanded from the stores themselves. This is also sometimes known as pull driven strategy. In addition, the last one, H & M is Swedish based Apparel Company working successfully in the market. The full name of H & M is Hennes and M auritz. The products are famous for its reasonable prices and the availability of variety of stocks within no time. It is famous that no single item remains on shop shelves more than a month duration. At Zara, the efficient operational activities and the processes are the real cause or the source of gaining competitive advantage as compare to many other competitor firms operating in the industry. The managers at Zara Company continue the research process throughout the whole season and not just in the end. For this reason, they are successful in the provision of new products within no time. The lower prices as compare to many other competitors may also give a positive impact to strengthen the competitive advantage of the company. Anyone can imagine the work efficiency at Zara Company that the product stay at distribution centre is only three days and after that, workers dispatch it to different retail stores. Another innovative thinking of marketing managers at Zara